SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: earn gradually, save aggressively, purchase a home, and prepare for retirement. But Gen Z is approaching money with a fresh viewpoint. As opposed to concentrating entirely on long-lasting build-up, this generation is prioritizing balan

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